Category Archives: Search Engine Marketing

SEO Trends in 2018

As we round up the first month of the New Year, it is time for a refresher course and what to expect from SEO trends in 2018. There are a number of trends that we saw to begin to take … Continue reading

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What is PPC?: An Overview of Pay Per Click | Falcon Marketing

You may have heard a little about PPC, Pay Per Click, and are curious to find out more about it, or you might be in the position in which you know that you would like to use a PPC marketing … Continue reading

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How is Search Engine Marketing Different Than SEO?

Is there a difference between Search Engine Marketing, SEM, and Search Engine Optimizations, SEO? To Make matters more confusing many businesses use the two terms interchangeably. However, it is important to understand that the two terms are in fact different. … Continue reading

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5 Effective Search Engine Optimization Techniques

Search Engine Optimization (SEO) is continually changing. Just a few years ago, all you had to do to generate traffic to your site was to spam keywords across each page until Google’s automatic indexing bots deemed you worthy. Nowadays, SEO … Continue reading

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A Beginners Guide to Search Engine Marketing

When it comes to advertising online, search engine marketing is an essential piece of the puzzle for any business. Why? Because search engines, like Google, Bing, and Yahoo dominate online marketing channels, with more customers finding what they need via … Continue reading

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How SEO Marketing Companies Can Help Local Businesses

For small local businesses, Search Engine Optimized (SEO) marketing is often considered the stuff of big business. Why bother with Google rankings and SEO websites when you’re selling to neighborhood regulars? Well, one reason: the competition is doing it. Big … Continue reading

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Five Reasons Why You Should Invest in Search Engine Optimization

It’s a well-established fact that search engine optimization (SEO) directly impacts the success of any online venture. When you invest in SEO, you change the underlying ways your website speaks to search engines by optimizing images, text, scripts and even … Continue reading

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How Landing Pages Can Improve Pay-Per-Click Performance

Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your pay-per-click (PPC) campaign. Most marketers redirect their paid traffic to a dedicated landing page, but a staggering 44% still opt … Continue reading

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How Google AdWords Can Impact Your Business

Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This … Continue reading

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