Tag Archives: google
How Landing Pages Can Improve Pay-Per-Click Performance
Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your pay-per-click (PPC) campaign. Most marketers redirect their paid traffic to a dedicated landing page, but a staggering 44% still opt … Continue reading
How Google AdWords Can Impact Your Business
Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This … Continue reading
The Changes in Search Engine Market Share Research
Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that … Continue reading
The Power of Social Media Marketing
Social media marketing is marketing on social platforms such as Facebook, Instagram, LinkedIn, Twitter, and more. In recent years, social media marketing has gone from unknown, to crucial for successful marketing tactics. Marketing on social media is crucial due to … Continue reading
Why You Should Optimize Your Website For Mobile
The need to build mobile websites has never been as important as it is today. When Google modified its search ranking algorithm to favor mobile-friendly websites, we all knew the web development landscape would change entirely; however, trends in mobile … Continue reading
A Basic Understanding of Search Engine Optimization (SEO)
Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your … Continue reading
