Tag Archives: bing
How Landing Pages Can Improve Pay-Per-Click Performance
Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your pay-per-click (PPC) campaign. Most marketers redirect their paid traffic to a dedicated landing page, but a staggering 44% still opt … Continue reading
The Changes in Search Engine Market Share Research
Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that … Continue reading
A Basic Understanding of Search Engine Optimization (SEO)
Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your … Continue reading