Category Archives: Online Marketing

Social Media Marketing Mistakes to Avoid

Social media marketing can be a highly rewarding strategy for your marketing campaign. One great post, at the right time, has the potential to go viral and get you thousands of views which in turn will get you more visits … Continue reading

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SEO Trends in 2018

As we round up the first month of the New Year, it is time for a refresher course and what to expect from SEO trends in 2018. There are a number of trends that we saw to begin to take … Continue reading

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5 Marketing Mistakes to Avoid in 2018

Marketing mistakes can be costly for any business. With marketing strategies that span through so many channels and that are so diverse, it is important to stay relevant and to do so, you must audit your strategy from time to … Continue reading

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10 Social Media Marketing Rules to Follow

10 Social Media Marketing Rules to Follow Using the power of social media marketing can help you connect with a broader audience and increase your customer base in a very powerful way. However, going into any marketing campaign without any … Continue reading

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Tips to Improve Your Email Marketing Campaign

A well-developed email marketing campaign can be on of your greatest marketing tools. However, the rate of customers choosing to unsubscribe has increased greatly. By implementing the following tips, you can expect to see the number of “opt-outs” to decrease. Stop … Continue reading

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Top 10 Security Breaches Of 2017

In 2017 many companies were hit with security breaches. It would appear that the larger the organization, the greater the risk of being targeted by hackers and malware. When an organization services millions of users, it is incumbent on the … Continue reading

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5 Ideas for Your Next Social Media Campaign

Ringing in the new year can be very exciting. With the new year comes the perfect time to run a special social media campaign. However, creating a social media campaign can be both exciting and stressful. What is the best … Continue reading

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What is PPC?: An Overview of Pay Per Click | Falcon Marketing

You may have heard a little about PPC, Pay Per Click, and are curious to find out more about it, or you might be in the position in which you know that you would like to use a PPC marketing … Continue reading

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5 Tips a Web Developer Can Use to Increase Sales

Many businesses do not realize that all aspects of the design of their online storefront are critical. From the landing page to their shopping cart, all elements have a direct effect on their sales. The slightest changes can improve or … Continue reading

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