Tag Archives: sem
How is Search Engine Marketing Different Than SEO?
Is there a difference between Search Engine Marketing, SEM, and Search Engine Optimizations, SEO? To Make matters more confusing many businesses use the two terms interchangeably. However, it is important to understand that the two terms are in fact different. … Continue reading
What to Look Out for When Choosing an Online Marketing Agency
When a company hires an online marketing agency, they do so with the impression that the company will revitalize their online presence and increase their visibility. Unfortunately, that’s not always the case. The wrong agency can actually tarnish your brand—and … Continue reading
A Beginners Guide to Search Engine Marketing
When it comes to advertising online, search engine marketing is an essential piece of the puzzle for any business. Why? Because search engines, like Google, Bing, and Yahoo dominate online marketing channels, with more customers finding what they need via … Continue reading
How SEO Marketing Companies Can Help Local Businesses
For small local businesses, Search Engine Optimized (SEO) marketing is often considered the stuff of big business. Why bother with Google rankings and SEO websites when you’re selling to neighborhood regulars? Well, one reason: the competition is doing it. Big … Continue reading
How Google AdWords Can Impact Your Business
Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that Google owns the world’s largest advertising platform, but it also facilitates more than 70% of all search queries globally. This … Continue reading
The Changes in Search Engine Market Share Research
Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that … Continue reading
Why You Should Optimize Your Website For Mobile
The need to build mobile websites has never been as important as it is today. When Google modified its search ranking algorithm to favor mobile-friendly websites, we all knew the web development landscape would change entirely; however, trends in mobile … Continue reading
A Basic Understanding of Search Engine Optimization (SEO)
Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your … Continue reading
The Power and Reliability of Email Marketing
Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But in recent years, email marketing has taken a backseat to newer, more attractive approaches like social media and search engine … Continue reading
