Category Archives: Search Engine Marketing

The Changes in Search Engine Market Share Research

Market share research is an important determinant of how popular a company is, as well as how successful they are. The basic formula for determining what percentage of the market they dominate is as follows; the unit sales of that … Continue reading

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A Basic Understanding of Search Engine Optimization (SEO)

Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search engines – like Google, Bing, and Yahoo – use to rank websites, you can better identify ways of improving your … Continue reading

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The Power and Reliability of Email Marketing

Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But in recent years, email marketing has taken a backseat to newer, more attractive approaches like social media and search engine … Continue reading

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