Online marketing companies design and implement custom digital strategies for each of their clients, choosing the best way to optimize a business’s online presence while engaging customers on social media. Most importantly, online marketing companies will continuously work to improve a client’s return on investment (ROI).
You’ve likely heard the benefits that online marketing companies provide, but what do they actually do to achieve results? Let’s take a look.
What is Online Marketing?
Online marketing, or digital marketing, is a marketing solution that promotes and builds a brand’s online presence. Depending on the size of the business and the campaigns it runs, online marketing can either be performed by a single person or an entire agency.
Unlike traditional marketing, which involves advertising in magazines, newspapers, billboards and radio, online marketing revolves around internet-based devices.
At the end of the day, online marketing attempts to increase traffic, engage leads and convert new customers across every channel.
What Services do Online Marketing Companies Provide?
Search Engine Optimization (SEO)
For a website to appear on a search engine, it needs to be optimized. SEO is the process of generating and filtering specific keywords and content for a website to be ranked higher in a search engine’s results. It also relates to the content that any given site creates, as search engines relegate the first page of results for relevant businesses that provide exceptional value.
Pay Per Click Management (PPC)
If SEO increases the likelihood of organic search results generating new leads, then PPC is a way for you to purchase the top spot in a search result, essentially bypassing what SEO does for a slight fee.
An online marketing company will help you choose and bid on the right keywords so that your PPC ads have a higher chance of appearing where your customers are searching. Also, they’ll ensure you don’t overbid and lose money on keywords and see a consistent ROI.
They’ll also track the analytics and performance of any given PPC campaign to fine-tune the keywords used and boost results.
Social Media Management (SMM)
Search engines aren’t your only means of connecting with potential customers. Social media continues to dominate the time people spend online, whether they’re using a mobile device or a desktop. Social networks such as LinkedIn, Instagram, Twitter and Facebook provide businesses with a way to reach a wider audience.
Online marketing companies develop social media marketing strategies—individualized plans for businesses to attract the right audience on the right social networks. They can often manage and generate the content that appears on your social media sites, or at the very least provide consultations to help you build and implement a strategy on your own.
Content, Video & Email Marketing
Unlike web banners and social media ads, content marketing is less explicit when it comes to promoting a brand or business. When someone searches a question or seeks specific advice, they’re shown the best content available. It could be a blog post with helpful tips or a YouTube video that answers their question visually.
In the world of online marketing, content is king. High-quality content is favored over keyword-laden articles when it comes to search results because search engines push the most valuable content to the top.
It goes without saying that online marketing companies will craft and publish this content on your behalf, helping you rank higher in search results.
Is an Online Marketing Company Right for You?
If you’re interested in generating more leads, boosting your ROI, or optimizing your website so that your business is #1 on Google, then online marketing companies can help you reach those goals.
Want to know more about online marketing? Get in touch with us here.