Success online is largely determined by an online marketing strategy. Whether a company wants to improve its search engine rank or attract a new demographic of customers, an online marketing strategy simplifies the process of pooling resources to drive traffic and boost conversions.
If your goal is to increase brand awareness, improve sales and attract new customers, check out these popular and proven online marketing strategies.
Search Engine Optimization
Search Engine Optimization (SEO) is the way your website “speaks” to search engines. It includes the optimization of images, text, scripts and HTML code so that your site is preferred by search engines, placing you higher on any given search engine result page (SERP) and increasing the likelihood that someone will click-through to your website.
SEO is an effective, efficient and affordable way for your website to be seen by more people. Since the majority of solutions are discovered using search engines, it’s highly beneficial to embrace SEO if you’re looking to corner a local or national market and be seen by more people interested in what you have to offer.
Search Engine Marketing
While it’s often mistaken with SEO, search engine marketing (SEM) uses paid ads to drive more traffic to a website. It involves selecting and bidding on keywords related to your business in order for search engines to display your advertisements at the top of a given search results page.
Search engine marketing lets you target customers that are ready to make a purchase. This can see faster and more effective results, which is why SEM is one of the best ways to drive traffic to a website.
Once you’ve established a discoverable site and an efficient delivery platform, it’s time to begin populating your site with valuable content.
Content Marketing consists of generating and publishing high-quality content such as blogs, articles, videos, and images that somehow benefit your customers. Ebooks and white papers encourage readers to download materials or sign-up for email newsletters, while regularly updating your blog increases retention and repeat visitors.
Most importantly, creating valuable content that provides a solution improves your rankings across search engines. After all, search engines want to connect their users to the best answers available. If you build it, they will come!
Social Media Marketing
Social Media Marketing integrates your brand across large social networking sites, such as LinkedIn, Facebook, Twitter, and Pinterest. Nowadays, most people use social media to not only communicate with friends and family, but also to check the news, discover meaningful products, and share valuable content to followers.
Not only does an active social media account help you appear more trustworthy and engaged, but it directly affects your SEO as well. When people search for your business, they’ll be directed to your website as well as any social media sites affiliated with your business. This means social media marketing is a powerful way for new people to discover your brand.
Email marketing is a great way to enhance ROI, collect customer data, inform your user base of new updates and generate regular traffic to your website. A good email campaign is enticing, delivering just enough information (usually in the form of a captivating subject line) to get a person to click-through to your site. At the very least, email marketing increases awareness and keeps you at the front of everyone’s mind.
Make the Most of Online Marketing Strategies
Each online marketing strategy has its own specific benefit. SEO formats your website, making it friendlier for search engines to find and display, while content marketing establishes a sense of expertise and knowledge associated with industry leaders.
Whether you integrate one strategy or all of them, a successful online marketing strategy will help boost traffic and increase revenue.
Curious how you can adopt an online marketing strategy? Contact us for more information.