Many companies, business owners, and entrepreneurs understand and accept that there is a need for SEO when working on their online marketing campaigns. However many are still unsure as to how SEO works or what SEO can really accomplish for them. There are 3 essential goals that you will be able to accomplish as well as increase with a good SEO strategy: Visibility, Website traffic, and Return on investment.
The first thing you want to accomplish with SEO is to increase your online visibility. It’s important to make sure that you have a procedure that will increase your organic search exposure for branded keywords as well as non-branded keywords. Branded keywords are search words or phrases that include your brand name or a variation of the brand name. Typically these terms bring traffic from people who have already heard of you, but they are still very important. The objective of SEO is not only to protect and project your brand but is also to grow your brand’s visibility within your targeted audience. This is where non-branded keywords and terms are critical, as well as where keyword research would be done to ensure that your targeted keywords are specific to the core of your business.
Tracking visibility is imperative to know your standing in search ranking as well as which direction you need to move in. There are free ranking tools and of course those which you would pay for. The benefit of using a paid SEO rank checker is that you have all your data in one easy to access location and can easily generate reports; whereas when using a free SEO rank checker, you would typically need to create your own spreadsheet to keep track of your keyword rank over time. With either option that you decide to implement, the important part of tracking your visibility is to see the success of your SEO strategy.
In the same way of opening a storefront on a street that has little or no traffic, you can’t expect your target demographic to simply find you if you all you have done is create a website. With exceptional SEO, you can deliver targeted and pertinent traffic to your website. It is the objective of your SEO strategy to bring your product to those who would not have known you existed otherwise. To achieve this, you SEO strategy would not only include a clear understanding of your products, services, and goals but the needs and concerns of those who you are trying to reach. Traffic is just one part of the equation when it comes to sales and growth, however, it does play a crucial role. When tracking your website traffic these are some KPIs, key performance indicators, to keep in mind:
• Page views
• Pages per session
• Average session duration
• Bounce rate
ROI: Return on Investment
Companies that invest in SEO should make sure to demand ROI, If you can’t validate or see the return on your investment, you should re-evaluate your investment. Although determining ROI isn’t all black and white, each business has a set of goals of what they want to achieve, and their SEO should be aligned with said goals. Goals that traditionally apply to all businesses are leads and sales. Being able to see how SEO plays an effective role in these instances is by again tracking. The key to great SEO is not only to drive traffic to your website but to acquire traffic that is targeted and will act and convert accordingly.
SEO marketing is very beneficial to companies and business owners. It creates a new buzz around their brand by increasing their online visibility which in turn increases their traffic and then drives conversions.
This can all seem a bit daunting and overwhelming, but with the help of a devoted online marketing company, it doesn’t have to be. At Falcon Marketing, we are ready to optimize your SEO strategy and get you real results.
If you have any questions or concerns in regards to SEO, feel free to contact us. We are ready to help.